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Apple TV price history & increases
Streaming video · Sports
$14.99/moMonthly
5 changes5 hikesMonthly +200% since 2022last change Aug 28, 2026official pricing ↗
Formerly Apple TV+.
Current Apple TV prices (US)
| Plan | Price | Billing | How we know |
|---|---|---|---|
| Monthly | $14.99 | monthly | read from the official page Nov 2 |
| Annual | $119 | yearly | hand-verified Nov 2, deadline.com |
US list prices in USD before tax, promotions and bundles.
Free plan or trial: 7-day free trial; 3 months free with a new Apple device.
Sports: All MLS matches (Season Pass folded into Apple TV in 2026) and Formula 1 in the US (F1 TV Premium included from 2026).
Apple TV price history
-
+15%
price increase
- Monthly: $12.99/mo → $14.99/mo
Aug 28, 2026 · source: deadline.com · prices checked on the page Nov 2 -
+20%
price increase
- Annual: $99.00/yr → $119.00/yr
Aug 28, 2026 · source: deadline.com · prices checked on the page Nov 2 -
+30%
price increase
- Monthly: $9.99/mo → $12.99/mo
Aug 21, 2025 · source: cnbc.com · prices checked on the page Nov 2 -
+43%
price increase
- Monthly: $6.99/mo → $9.99/mo
Oct 25, 2023 · source: cnbc.com · prices checked on the page Nov 2 -
+40%
price increase
- Monthly: $4.99/mo → $6.99/mo
Oct 24, 2022 · source: cnbc.com · prices checked on the page Nov 2
Cheaper streaming video alternatives
Services in the same category whose cheapest monthly plan costs less than Apple TV's ($14.99/mo). Plans differ in what they include.
| Service | From | Hikes | Last change |
|---|---|---|---|
| YouTube Premium & YouTube Music | $5.99/mo | 3 | Apr 10, 2026 |
| Amazon Prime & Prime Video | $6.99/mo | 3 | Apr 10, 2026 |
| NFL+ | $6.99/mo | 0 | – |
| Netflix | $8.99/mo | 16 | Mar 26, 2026 |
| Paramount+ | $8.99/mo | 8 | Jan 15, 2026 |
| Peacock | $8.99/mo | 13 | Aug 18, 2026 |
PriceHike is independent and not affiliated with Apple TV. Check the official page before you subscribe.