updated Nov 1

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Amazon Prime & Prime Video price history & increases

Memberships & books · Streaming video · Sports

$14.99/moMonthly

3 changes3 hikesMonthly +15% since 2022last change Apr 10, 2026official pricing ↗

Prime Video is included with Prime (with ads); the ad-free Prime Video Ultra add-on is extra.

One page per provider: this page also covers Prime Video (official page), which used to have its own page here. All plans and their history are below.

Current Amazon Prime & Prime Video prices (US)

PlanPriceBillingHow we know
Monthly $14.99 monthly read from the official page Nov 2
Annual $139 yearly read from the official page Nov 2
Young Adults $7.49 monthly read from the official page Nov 2
Prime Access (qualifying government assistance) $6.99 monthly read from the official page Nov 2
Prime Video Ultra ad-free add-on $4.99 monthly hand-verified Nov 2, aboutamazon.com
Prime Video Ultra ad-free add-on $45.99 yearly hand-verified Nov 2, aboutamazon.com

US list prices in USD before tax, promotions and bundles.

Free plan or trial: 30-day free trial.

Sports: Prime Video: Thursday Night Football, NBA (from 2025-26) and NASCAR.

Amazon Prime & Prime Video price history

$0$2$4$6$8$10$12$14$162023202420252026Monthly $14.99Prime Video Ultra a… $4.99
Monthly price by plan. Each step is a sourced change below; the line before the first change only shows the earlier price, not how long it applied.
  1. +67%
    price increase
    • Prime Video Ultra ad-free add-on: $2.99/mo → $4.99/mo

    The ad-free add-on became Prime Video Ultra and added 4K and more streams.

    Apr 10, 2026 · source: cnbc.com · prices checked on the page Nov 2
  2. +15%
    price increase
    • Monthly: $12.99/mo → $14.99/mo
    Feb 18, 2022 · source: techcrunch.com · prices checked on the page Nov 2
  3. +17%
    price increase
    • Annual: $119.00/yr → $139.00/yr
    Feb 18, 2022 · source: techcrunch.com · prices checked on the page Nov 2

Cheaper memberships & books alternatives

Services in the same category whose cheapest monthly plan costs less than Amazon Prime & Prime Video's ($6.99/mo). Plans differ in what they include.

ServiceFromHikesLast change
YouTube Premium & YouTube Music $5.99/mo 3 Apr 10, 2026

All 4 memberships & books services

PriceHike is independent and not affiliated with Amazon Prime & Prime Video. Check the official page before you subscribe.