updated Nov 1

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Shopify app price increases: February 2025

1 price increase1 earlier, first spotted1 appmedian +33%13 changes in total

1 Shopify app raised prices on a like-for-like plan in or around February 2025. The largest: Love Loyalty Plus +33%. We also first spotted 1 increase this month that happened earlier but can't be pinned to a month.

Price increases

  1. +33%
    Love Loyaltyprice increase

    All-in-one loyalty program with loyalty rewards, VIP tiers, referral, membership, POS support & more

    • Growth added at $79/mo
    • Plus: $149.99/mo → $199/mo (+33%)
    • Professional: $19.99/mo → $19/mo (-5%)
    between Jan 20, 2025 and Feb 12, 2025 · archive Jan 20 → archive Feb 12

First spotted in February 2025 (changed earlier)

We can only say these happened somewhere inside the bracket shown, which is longer than 45 days, so they aren't counted in this month's numbers.

  1. +40%

    Drive sales with referral & affiliate marketing. Launch referral, affiliate & refer a friend program

    • Essential: $5/mo → $7/mo (+40%)
    • Starter: $9/mo → $12/mo (+33%)
    between Sep 16, 2024 and Feb 19, 2025 · archive Sep 16 → archive Feb 19

Other pricing changes

  1. plans
    ReferrLypricing change

    Affiliate program & Referral marketing tool to drive sales via ambassadors and influencers marketing

    • Pro ($9/mo) removed
    • 9 added at $9/mo
    between Oct 12, 2024 and Feb 16, 2025 · archive Oct 12 → archive Feb 16
  2. -20%
    Hulk Product Optionsprice decrease

    Add unlimited product options, variants, and swatches with add-on pricing and conditional logic.

    • New Global Plan: $249/mo → $199/mo (-20%)
    between Jan 26, 2025 and Feb 14, 2025 · archive Jan 26 → archive Feb 14
  3. plans
    Junippricing change

    Convert more shoppers with real product reviews from your customers & AI. Unlimited review requests.

    • Essentials ($19/mo) removed
    • Pro ($299/mo) removed
    • Standard ($99/mo) removed
    • Core added at $29/mo
    • Growth added at $79/mo
    between Oct 5, 2024 and Feb 14, 2025 · archive Oct 5 → archive Feb 14
  4. plans

    Combined Listings | Product Groups | Product Siblings | Color & Image Swatches | Collection Swatches

    • Advanced added at $49/mo
    • Basic added at $9.99/mo
    • Standard added at $29/mo
    between Jan 31, 2025 and Feb 12, 2025 · archive Jan 31 → archive Feb 12
  5. plans

    Get AI theme updates, add new sections, and protect your store with backups & outage alerts.

    • Uptime Monitoring ($16/mo) removed
    • Theme sections added at $4/mo
    between Sep 22, 2024 and Feb 11, 2025 · archive Sep 22 → archive Feb 11
  6. plans
    AddressHeropricing change

    Never again wrong addresses, missing house numbers, or incorrect PO boxes with address validation

    • AddressHero Lite added at Free
    between Dec 1, 2024 and Feb 9, 2025 · archive Dec 1 → archive Feb 9
  7. -25%
    StoreSEOprice decrease

    Get found on Google and ChatGPT: AI fixes SEO in bulk and compresses images for speed

    • BASIC: $11.11/mo → $9.99/mo (-10%)
    • ENTERPRISE: $199.99/mo → $149.99/mo (-25%)
    between Sep 17, 2024 and Feb 8, 2025 · archive Sep 17 → archive Feb 8
  8. plans
    Synctrack Returnspricing change

    Manage returns with an automated returns and exchanges portal, return tracking & EU Withdrawal forms

    • Enterprise added at $149/mo
    between Dec 20, 2024 and Feb 6, 2025 · archive Dec 20 → archive Feb 6
  9. plans
    Bold Subscriptionspricing change

    Subscription App Built to Convert More Subscribers & Maximize the Lifetime Value of Every Subscriber

    • CORE - UNLIMITED ($49.99/mo) removed
    • FREE FOR 90 DAYS added at Free
    • GROW *Most Popular added at $49.99/mo
    • LAUNCH added at $24.99/mo
    • SCALE added at $74.99/mo
    between Dec 5, 2024 and Feb 6, 2025 · archive Dec 5 → archive Feb 6
  10. plans
    RecurrinGO!pricing change

    Flexible service subscription app with monthly subscriptions to boost recurring revenue.

    • Free (Free) removed
    • Basic added at $4/mo
    • Enterprise added at $99/mo
    • Growth added at $19/mo
    • Pro added at $29/mo
    between Nov 26, 2024 and Feb 6, 2025 · archive Nov 26 → archive Feb 6
  11. plans

    Store pickup, click and collect and local delivery, scheduled with date and time slots

    • Free added at Free
    between Dec 18, 2024 and Feb 1, 2025 · archive Dec 18 → archive Feb 1

Dates are brackets: we know the last day we saw the old price and the first day we saw the new one. A price increase is counted in a month when the new price was first seen that month and the bracket is 45 days or shorter.

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